Bluetooth Proximity Marketing
With our Bluetooth Advertising products, any business can
start, run and customise their own mobile advertising campaign.
These Bluetooth Advertising products create what are known
as a Bluetooth-Hotspot which is low cost, maintenance free, highly efficient
and highly secure way of marketing. The hotspot creates a back and forth messaging
environment, which enables any customer to download any kind of mobile compatible
file such as Textfiles, MP3s, Movies, Company logo etc.
Thanks to the new revolutionary software you can now send and offer the following
for download: infos, ringtones, logos, pictures, movies and videos, voicemails,
mobile games and any kind of file.
With mobile phones or PDAs on a shopping tour, text messages, sending voicemails
and emails, request specific product infos, download games, ringtones, pictures,
software, MP3s and movies
Bloozy operates using the internationally recognized and accepted Bluetooth™
data networking system.
The equipment operates in the Industrial, Medical and Scientific (IMS) radio
transfer band at approx 2.45 Ghz and has been globally ratified for safe, interference
The Bloozy units operate with a Class 1 Bluetooth device which gives a theoretical
range of 100m in free space.
When the Bloozy unit detects a Bluetooth enabled device in range, the details
of the device such as the unique ID (MAC Address), user name of the device is
logged into the database along with the date and time of the discovery.
Providing the discovered device satisfies the transmission criteria1,
Bloozy will then attempt to deliver the Bloozy message to the device.
If the attempt is successful then Bloozy will register that the device successfully
received the file and will then stop any further attempts of sending to the
device for the Resend
Elapsed Time Period2.
Should the device not accept the Bloozy message then the unit will continue
to attempt to send to the device until the Maximum
Attempts3 has been met with
a Retry Delay4
between each attempt being set by the operator.
These are the parameters that are set up by the system to determine whether
or not the detected unit should have a transmission attempt made. They include:
OBEX Capable: Whether or not the unit is capable of receiving a OBEX
White-listed: If the owner of a device registers that they do not wish
ever to be included by a Bloozy system a database of these devices will disallow
the Bloozy unit to ever attempt to send to them.
Recently Received: If the device has only recently received a Bloozy
message from this box
Elapsed Time Period
The time period between possible attempts to send to a device again. This period
has a minimum period of 6 hours and a maximum of 48 hours. This is primarily
to stop the incessant sending of files to devices that have already been detected
3. Maximum Attempts
The maximum number of attempts after discovery of a device that the Bloozy unit
will attempt to deliver the message, configurable to give the best chance of
4. Retry Delay
The delay between attempts to deliver the message, configurable to give the
best chance of message delivery.
At Bloozy we have a developed a range of products that utilise the functionality
of Bluetooth technology to deliver targeted content to Bluetooth enabled devices.
Deliver content to mobiles and PDA’s quickly and with no transmission cost to
either you or your target audience.
Fixed cost regardless of whether Bloozy sends to 10 or 10,000 customers
View statistics regarding devices that have accepted the Bloozy transmission.
24x7x365 information delivery with very little operator intervention required.
Delivery of a wide range of information type e.g.
• Text [as .txt files]
• Still images [as GIF or JPG files]
• Animated images [as Animted GIF files]
• Audio [as WAV, RMF, MP3, MP4 or Ringtone files]
• Video [as RM, 3GP or MP4 files]
• vCard [Business Card files]
• vCal [Calendar Event files]
Bloozy technology is suitable for deployment in the following areas:
• Bars and Clubs
• Entertainment Venues
• Train & Bus Stations
• Airport Lounges
• Conferences and Trade Shows
• Field Marketing
• Poster Sites
Due to the compact nature of the Bloozy unit means it can be quickly deployed
and even installed in temporary situations.
The Clubber unit is perfect for the hospitality industry for delivering information
and offers to the clientele within your venue.
Operation is simplicity itself, the operator can select to send a particular
file or enter the details of the message or calendar event from the easy to
use interface and after clicking Start, the Bloozy system will immediately start
locating Bluetooth enabled devices and start attempting to deliver the selected
During an attempt to send the file / information, the user will be alerted that
the Bloozy box is attempting to send data to them and upon acceptance the information
will then be sent to target phone / PDA.
The information file, once transferred to the target phone can then be viewed
and saved on the phone and in turn can be sent to other friends phones using
the either Bluetooth or via SMS/MMS. When offering interesting and / or attractive
offers we have found that this ability to send these files between devices can
mean the exposure of the information can grow exponentially.
Clubber+ works in the same manner as the original Clubber unit but a second
slave Bloozy unit can receive files FROM your clientele that may be record requests,
birthday announcements, “shouts” for other people in the venue or image and
video files from the senders mobile phone.
After review of the content by the operator the text or image file is then sent
to the Slave unit which provides a SVGA video output for use on external slave
monitors or projectors within the venue.
The Flyer unit is a portable Bloozy system that can be worn like a haversack
and will constantly transmit your advertising flyers to passers by with Bluetooth
enabled devices. The unit can be used in conjunction with existing PR staff
handing out paper flyers or used covertly by under-cover PR staff in situations
that handing out paper flyers would either not be suitable or permitted.
The Ad-Point is a Bloozy unit that will deliver information messages to clientele
either inside your premises or passing by close to your premises. The unit quickly
identifies a Bluetooth enabled device as it comes into range and immediately
attempts to deliver the selected information message to the device.
The Ad-Point can be used for delivery of a message that is entirely directed
to your own business or can be used to deliver a single information message
containing information on multiple businesses.
The Info-Point is a Bloozy unit that user selects which information is delivered
to the target mobile device. Using a touch screen display the user scrolls through
the various information messages the unit has available to send, once send is
selected the Bloozy unit scans the immediate area for visible Bluetooth enabled
devices and displays to user all the discovered devices. The user selects their
device name from the display and the unit then transmits the information message
to the device.
The Info-Point can be used to deliver extended information messages that the
user can take away with them for later or continued use.
Bus & Railway Timetables
At Bloozy we can provide a range of services using our extensive experience
with Bluetooth hardware, computer engineering and graphics design.
Using our Bloozy Ad-Points we have established a small but ever expanding network
of points that are broadcasting Bloozy advertising messages to the public.
We can offer to either have an exclusive multi-framed advert sent from a unit
or to have your business message send as one of five frames sent from the unit.
Using our extensive graphics design capability we can design the information
file that you wish to have sent out from the Bloozy system.
We are always happy to talk to interested parties regarding potential new uses
of Bluetooth and IT, if there is a idea that you have for a new system or application
using these please contact us for further discussion.